The Ideon Manifesto –Never finished.

State of the Ideon as of 21. September 2011. Much borrowed, some stolen.

  • Solve problems. Discover problems.
  • Our work can have a huge impact – on people, and on the world.
  • Asking for help is more important than having an idea.
  • Prototype. Try. Iterate.
  • Work with the client.
  • Work with the target audience. Ask. Observe. Understand.
  • Work with diversity, without silos.
  • What we create live on. Adjust. Evolve. React.
  • The idea must be realized for the problem to be solved.
  • Good ideas come from everywhere. An idea is not better because it’s yours (but it feels that way.)
  • The best ideas build on other ideas.